What You Will Experience

Join us in Steamboat Springs October 8 – 10, 2021 for an exclusive weekend featuring exhilarating driving experiences and a mountainside dinner – the perfect place to enjoy an evening in the Rockies. Schomp BMW cordially invites you and a guest to join us for our most coveted event of the year.

You’ll have the opportunity to experience The Ultimate Driving Machine® the way it was meant to be experienced with custom-built driving activities featuring our most exciting vehicles. In addition, you’ll witness demonstrations of the innovative features equipped in the BMW X5 and X7, including the road-gripping traction of BMW xDrive intelligent all-wheel drive.


At Steamboat Grand Hotel

We’ve hand-selected you to attend an exclusive weekend getaway in Steamboat Springs, Colorado. This weekend stay for two, compliments of Schomp BMW, promises to be both relaxing and thrilling as you enjoy two-nights of accommodations at the Steamboat Grand Hotel.


At Steamboat Grand Hotel

Mountain Views - All hotel rooms at the Steamboat Grand feature views of either a gorgeous mountain vista or the beautiful Yampa Valley. Full Bath.

Complimentary Wifi

Flat Screen TV & DVD player


At Steamboat Grand Hotel

Whether you prefer soaking in our hot tub or bobbing around our huge pool, with 85,000 gallons of heated water, you’re sure to have plenty of space to relax.

Pool/Hot Tub Hours: 8:00am – 9:00pm

*The pool and hot tubs will be operating at their normal hours from 8 AM – 9 PM but will close for maintenance on Sunday October 10, 2021.

Enjoy Food and Drinks

at Thunderhead Lodge

Join us Friday, October 8th at 6:30 PM for a VIP Dinner at Thunderhead Lodge. Enjoy a delicious catered dinner and drinks with the other guests.

Friday, October 8 - Sunday, October 10, 2021


  • Check in at Steamboat Grand Hotel
  • *Guests may check in to the hotel as early as 4:00 PM.

  • 6:30 PM: VIP Dinner at Thunderhead Lodge


  • 10:00 AM – 4:30 PM: Driving activity sessions in the Knoll Lot
  • 5:30 PM – 7:30 PM: Cocktail Reception at the Pavilion


  • 10:00 AM - 4:30 PM: Driving Activities
  • 11:00 AM: Check out at Steamboat Grand
  • *Driving activities are from 10:00 AM until 4:30 PM on Sunday, but guests must check out of the hotel by 11:00 AM. Please ensure you check out prior to the check out time. Thank you.

Safety Protocols

Your peace of mind is our priority

  • Hand sanitizer will be widely available at multiple touch points.
  • Space will be made for everyone to respect social-distancing guidelines.
  • Check-in/registration will be entirely contactless.
  • Pending CDC guidelines, guests are encouraged to wear masks.

We're determined to offer you the same quality experience you've come to expect while providing you with the peace of mind you deserve.

For more information, please email [email protected]

To top off this exceptional weekend, all registered attendees will receive a $1,000* Credit toward the purchase or lease of a new BMW. This incentive for attending-guests only will be valid until January 3rd, 2022. Spots are limited so please let us know of your interest level as soon as possible!

Please note that only those who have registered in advance will be able to attend. Your registration counts for you plus your one guest.

*$1,000 offer is only available during The Steamboat Event – October 8, 2021 through October 10, 2021 – and valid on eligible vehicles leased or purchased from participating dealers and delivered October 8, 2021 through January 3rd, 2022. Eligible models include MY2021 and MY 2022 BMWs. MINI vehicles and BMW Pre-Owned/CPO vehicles do not qualify. Retired Service Loaner vehicles and Demonstration vehicles that have accumulated over 9,500 miles do not qualify. BMW Company vehicles and any other vehicle that has accumulated 5,000 or more miles also do not qualify. This offer cannot be used for vehicles previously ordered or delivered before October 8, 2021 and is only valid on delivery of in-stock vehicles. Offer valid to The Steamboat Event participants and their family members residing within the same household. Offer valid on final negotiated lease or purchase price and may be combined with other applicable BMW offers that are available at the time of purchase, except, that it may NOT be combined with other redemption code offers from previous events. It also may not be used toward tax, title, destination and delivery charges. Only one redemption code per vehicle may be used. Only valid at participating dealers. Please see your participating BMW Center for complete program details. The BMW name, model names and logo are registered trademarks.

Schomp BMW 39.5600096, -105.0022283.
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