Rio Olympics are Great Display Platform for BMW’s Electric and Hybrid Vehicles

August 29th, 2016 by


BMWi i3Watchers of the 2016 Rio Olympics have been treated to a barrage of advertising of BMW’s electric and hybrid electric cars. BMW is an official sponsor of the U.S. Olympic and Paralympic Teams. One spanking-new plug-in hybrid model is joining the Ultimate Driving Car lineup in the next couple of months: the 2017 BMW 740e xDrive iPerformance plug-in hybrid is coming to Schomp BMW, joining an already incredible lineup of iPerformance vehicles.

It is a further example of BMW’s leadership in electric and hybrid mobility. It joins the BMW X5 xDrive 40e plug-in hybrid, introduced last fall; the BMW 330e iPerformance, introduced last winter; the BMW i3 EV; and the sleek and sexy i8 plug-in hybrid coupe, both of which were introduced a couple of years ago.

About half the world’s population is expected to have watched some of the 2016 Olympic Games, offering BMW a great launching pad for the new vehicles.  According to media and consumer researchers, Olympics watchers combine a love of sports with their love of “the good life.” That sounds like an ideal BMW customer to us!

The 2017 BMW 740e xDrive iPerformance offers a four-cylinder, TwinPower Turbo engine married to an electric motor. Together their output is 322 hp with 366 lb-ft maximum torque. They deliver a speed-pleasing zero-to-60 mph run estimated at 5.2 seconds. It has an eight-speed Steptronic transmission and BMW’s intelligent all-wheel drive. The intelligent all-wheel drive system makes it a perfect match for Colorado families who drive in variable weather conditions. And with a choice of driving modes individual drivers can tailor their ride and performance to their personal style and desire for power consumption.

Coloradans are among America’s most environmentally conscious consumers and usually ranks in the top 10 states for sales of electric and hybrid cars. But they don’t necessarily want to sacrifice power and comfort, either. And with the BMW electric and hybrid models, they don’t have to.

Interestingly, BMW doesn’t restrict its Olympics sponsorship just to advertising. BMW tracking software developed for cars has helped Team USA’s swimmers achieve the perfect underwater dolphin kick to get their races off to award-winning starts!

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