A Letter From Our CEO | BMW Now Open

July 6th, 2020 by


Dear Friend of Schomp BMW:

What’s the difference between a customer and a guest? When you visit Schomp BMW of Highlands Ranch’s newly remodeled facility, you’ll immediately see there’s a big difference. After six months of construction, unfortunately delayed by COVID-19, we’ll be moving back into the original BMW building on July 7th. Thanks to Schomp MINI for allowing us to share space for the last few months, but we’re happy to be going “home.”


Our new BMW facility is (if we may brag a bit) simply stunning. It’s light, open and airy. And we’ve incorporated every detail we could envision to make you – our guest – welcome and comfortable.


When you visit for service, please note that the service drive now is on the south side of the building. Inside, it’s lighter and slightly larger. On one side there is a greeting area, including desks for our loyalty guests and to arrange for a loaner. A refrigerator offers complimentary beverages. Enter the BMW Boutique and waiting lounge where there are several seating areas, many equipped with USB ports and power – even purse hooks!


Come through the front door, and you’ll notice a beautiful new display cabinet. We’re proud to show off our awards, including Schomp BMW’s most recent, the “2020 BMW Center of Excellence.” Right ahead of you is a hospitality/reception area where a barista will offer made-on-the-spot coffee drinks and other beverages.


The entire space has been opened up so that natural light pours in. The showroom display showcases more than a dozen vehicles, including a special alcove with an angled “BMW M Wall” and a special area to display a BMW M vehicle. Our promise of complete transparency through our One Price. One Person. One Hour.® commitment means that our client advisors are right there, available to provide immediate attention. There’s a glassed-in area where the Schomp BMW Loyalty Team assists returning Schomp BMW guests.


On the lower level, we’ve revamped the delivery area to make it calm and convenient so that your client advisor can demonstrate all the features and functions on your new vehicle in comfortable surroundings with a minimum of disruption.


We believe the new Schomp BMW of Highlands Ranch will impress you with its clean and comfortable design and myriad amenities. It’s all been done with you – our guests, not just our customers – in mind. We’ve long been proud to offer a world-class guest experience. When we open the doors at Schomp BMW of Highlands Ranch on July 7th you’ll see how we’ve taken it to an even higher level of reality. We invite you to visit us soon.

To view the full photo gallery of our new building, click HERE.




Aaron Wallace, CEO



Posted in BMW