Owners Say Their BMWs Have Strong Appeal in the J.D. Power APEAL Study

August 17th, 2017 by

Automobiles keep getting better and better, something that was reflected in this year’s J.D. Power Automotive Performance, Execution and Layout (APEAL) Study℠. That’s a long name for what basically is a survey of nearly 70,000 new car owner’s general satisfaction with their vehicles after they’ve had them for 90 days. We’re not surprised that BMW scored very well overall, and a couple of its models, the 2017 BMW X1 Sports Activity Vehicle (SAV) and the BMW 2 Series topped their segments.

APEAL Study Results

The APEAL study takes owners’ impressions on 77 attributes from how they feel about their vehicles’ power to their comfort and luxury, and ranks them on a 1,000-point scale. BMW’s score of 855 was among the highest.

  • The BMW 2 Series ranked highest in overall appeal in the Small Premium Car segment. This Ultimate Driving Machine also won an award in J.D. Powers’ Initial Quality Study℠.
  • The 2017 BMW X1 SAV ranked highest in the Small Premium SUV segment.

In a news release announcing the results, Dave Sargent, vice president, global automotive at J.D. Power said, “Many automakers are getting better and better at giving consumers what they want in a vehicle. The industry is doing a very good job of creating vehicles customers like across every segment, and the APEAL Study identifies why this is.”

This is the 22nd year that J.D. Power has conducted its APEAL study.

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