Your attendance at an exclusive vehicle launch experience is cordially requested. It will take place Friday, October 20th - Sunday, October 22nd at the Steamboat Grand Hotel in Steamboat Springs.

This is an exceptional opportunity extended to our most valued clients. We hope you will join us and be among the first in the United States to drive the eagerly anticipated 2018 BMW X3. Your accommodations at the Steamboat Grand Hotel are complimentary, courtesy of Schomp BMW. We want you to enjoy rest and relaxation in one of Colorado’s storied ski communities and enjoy cocktails, world-class dinners and driving competitions along with your fellow BMW enthusiasts.

The courtesy of your reply to our invitation to this exciting driving experience is appreciated. Please acknowledge your attendance via the form and a member of the Schomp BMW team will confirm your place and keep you up to date as the event draws closer.

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Accommodations and Event Details


There is a test drive, and then there is an experience. The anticipated 2018 X3 ushers in a new era in the BMW Sports Activity Vehicle Segment. Every element re-designed yet the BMW heritage perfectly intact. Simply put, a vehicle iteration this significant deserves a test drive experience only the Rocky Mountains of Colorado can deliver. BMW USA is delivering 7 2018 BMW X3 units to Steamboat featuring options, packages and both engine variants for the most discerning BMW owners to experience. Schomp BMW will also be bringing a convoy of other vehicles in the event you would like to experience more of the model line up.


Enter Steamboat Grand - A Landmark in Ski Town USA and the hub for the weekend activities. Your accommodations are compliments of Schomp BMW for For Friday, October 20th and Saturday, October 21th.

Located less than one mile from Steamboat Ski Area, this hotel features a year round outdoor pool and hot tub as well as an on-site restaurant. Free Wi-Fi is available in all guest accommodations. Learn more about the Steamboat Grand.


Friday October 20th From arrival, to departure a suite of events is planned for a weekend full of excitement and relaxation. The weekend starts Friday evening with a cocktail hour to mingle with BMW executives and fellow BMW owners and culminates with an exciting reveal of the 2018 BMW X3 at 6:30. Relax and enjoy the rest of the evening with an exclusive dinner and musical entertainment.

Saturday October 21st Guests are invited to test out a range of BMW’s including the all new BMW X3 through a series of driving events. Events include auto cross, hole-shot, predetermined street drives and an off-road guided drive. Driving events to take place on-site in the Meadows Parking area at the Steamboat Grand. Saturday drive events will take place from 9am - 4pm and Sunday drive events take place from 9am - 2pm. Guests are welcome to take in all that Steamboat has to offer when not taking advantage of driving experiences.

At 7:30pm - guests are invited to a night of s’mores and hot chocolate by the fire. During this time, the fastest drive time will be awarded an all expense paid trip to M School. On site sweeps featuring an all expense paid trip to Steamboat will run through the weekend.


Date Time Event
Friday, Oct 20th 3:00PM - 5:00PM Arrival & check-in - Steamboat Grand
Friday, Oct 20th 5:30PM Cocktail Hour
Friday, Oct 20th 6:30PM Product Presentation - X3 Reveal
Friday, Oct 20th 7:00PM Dinner & Musical Entertainment
Saturday, Oct 21st 9:00AM - 4:00PM Driving Events - Autocross, Hole Shot and X3 Off-Road Drive
Saturday, Oct 21st 7:30PM Awards Ceremony - M School and Steamboat prize packages awarded to fastest times
Sunday, Oct 22nd 9:00AM - 4:00PM Driving Events - Autocross, Hole Shot and X3 Off-Road Drive
Sunday, Oct 22nd 9:00AM Golf Tournament

Introducing the 2018 BMW X3

BMW X3 xDrive30i

Turbocharged 2.0 liter inline-four cylinder engine

248 Horsepower

258 lb-ft torque

BMW X3 xDrive M40i

Turbocharged 3.0 liter inline-six cylinder engine

355 Horsepower

369 lb-ft torque

*$1,000 offer valid on eligible vehicles delivered and retailed October 21st, 2017 through December 31st, 2017. Eligible models include: Most new 2017 and 2018 BMWs except any 2016 BMW, 2017 or 2018 M2 Coupe, MINI, European Delivery vehicles, MINI vehicles and BMW CPO. This offer cannot be used for previously ordered or previously delivered vehicles and is only valid on delivery of in-stock vehicles. Offer valid to The Ultimate Steamboat Weekend Getaway participants and their family members residing within the same household. Offer valid on final negotiated price and may be combined with other applicable BMW offers that are available at the time of purchase. Only one OL number per vehicle may be used. Offer valid towards lease or purchase price of a eligible vehicle. Only valid at participating dealers.. Please Schomp BMW for full details.

Schomp BMW 39.5600096, -105.0022283.
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