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Center of Excellence

SCHOMP BMW NAMED COLORADO'S EXCLUSIVE M-CERTIFIED CENTER OF EXCELLENCE

It takes a lot of teamwork to deliver an excellent purchasing and ownership experience. Schomp BMW of Highlands Ranch has done this two years in a row. Earning the 2012 and 2013 Center of Excellence Award for proving our sales leadership while achieving the highest levels of customer satisfaction among all BMW centers this past year - and we couldn't have done it without our customers.

DENVER, CO - BMW North America honored 31 of its dealers, revealing the winners of its annual Center of Excellence awards. These dealerships - out of the 339 BMW dealers nationwide - achieved this status based on their 2011 "performance in customer satisfaction, outstanding brand representation, operational excellence and profitability," officials explained.

Commenting on the awards, Peter Miles, BMW of North America executive vice president of operations, said, "BMW customers have high expectations of their vehicle and their dealer. "It takes extraordinary and consistent effort to attain the level of a COE dealership," he added.

Chiming in, BMW of North America president and chief executive officer Ludwig Willisch noted, "The Center of Excellence winners have done exceptionally well."

"In this Olympic year, these 31 are our top athletes, so it's fitting that we send them to the London 2012 Olympics as their reward," Wilisch continued, pointing out that management will be sending these winners off to the U.K. in recognition of their contributions to the brand.

This reward is particularly fitting this year since BMW is the primary mobility provider for the London 2012 Olympic Games, as well as the 2012 U.S. Olympic and Paralympic Teams, officials shared.

The company also noted that during this year, it will launch a number of new vehicles in the U.S., including the all-new 3 Series Sedan, 6 Series Gran Coupe and the M5 Sedan.