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BMW Models are 'Designed for Driving Pleasure'

German luxury brand  BMW is renowned for its dedication to forward-thinking design, so it seems sensible the business's latest advertising slogan would concentrate on this automotive element. Moving in the "JOY" and "Sheer Driving Pleasure" slogans and taglines of latest, BMW is adopting a brand new ad slogan entitled "Designed for Driving Pleasure."

The very first television ad for the new marketing campaign was already created in Germany, and we should expect it to arrive in the U.S. soon. The ad features the incredible BMW 4-Series Coupe concept "in motion," though MotorAuthority suggests that  this is all just a visual effect produced with tracking shots--the car is actually parked on a platform throughout the whole spot."1 The spot was directed by music video specialist and Hollywood director Samuel Bayer.

Overall, the brand new "Designed for Driving Pleasure" worldwide marketing campaign has components from the business's past but additionally highlights a brand new attention on dynamics and style. We ought to begin to see the worldwide ads starting in the very first quarter of the year.

Perhaps you haven't had the opportunity to drive an automobiles that's "Designed for Driving Pleasure" recently? If that is the case than there is no time like the present to swing by our Denver area BMW car dealership, Schomp BMW, easily situated at 1190 Plum Valley Lane Highlands Ranch, CO 80129 and take your favorite new BMW model for any spin!

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