Back in Hollywood. BMW is pleased to
announce their participation in the upcoming Paramount Pictures release
"Mission: Impossible - Ghost Protocol" as the film's main automotive
partner.
High performance with fewer emissions is
the name of the game: One of the BMW vehicles provided for Tom Cruise?s next
film is the BMW Vision EfficientDynamics concept car. It has
been recognized as having the most sophisticated technology and the most
striking design among the current concept electric supercars. In a few years the
BMW i8, which was inspired by the BMW Vision Efficient Dynamics concept vehicle,
will enter series production.
"We are thrilled to be involved again in another
Hollywood Blockbuster," said Ian Robertson, BMW AG Board Member for Sales and
Marketing. "The BMW Group leads the way in developing future mobility with a
focus on sustainability. One great example is the BMW Vision EfficientDynamics
concept car which will be presented in the film. With its futuristic design and
large glass surfaces, the car offers a fascinating perspective on the future of
sheer driving pleasure - in combination with maximum efficiency. Also with BMW
ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his
pursuers through narrow streets and busy city traffic."
Having provided vehicles for
outstanding film projects, TV productions, etc. for more than 75 years,
entertainment marketing is firmly established as an important building block for
the BMW Group's long-term image and product communications.
"Mission: Impossible - Ghost Protocol",
directed by Brad Bird, is scheduled for release mid of December 2011.
